Joining the NBL team as a freelancer at the start of the 2023 season was an exciting opportunity to dive into the fast-paced world of basketball content creation. My role involved supporting the internal team by crafting engaging matchday content that captured the intensity and excitement of each game. Using WSC software, I clipped key moments to share on social media, created eye-catching graphics, and collaborated with social media managers to ensure seamless distribution of content.
Our primary goal with the NBL was to deliver an authentic and timely experience for basketball fans. We needed to capture and post big moments within minutes, ensuring our audience felt the pulse of the game in real-time. Speaking directly to the fans, with a voice that resonated and felt genuine, was crucial to building a strong connection and enhancing their game-day experience.
Initially, there was a learning curve. As a casual basketball follower, I had to quickly familiarize myself with the jargon and nuances of the sport. To overcome this, I created a reference sheet filled with examples of past captions and notes, which proved invaluable. This resource helped me develop the ability to speak the language of basketball fans authentically. Through practice and perseverance, I mastered the use of WSC software and graphic creation tools, ensuring that the content was not only timely but also visually compelling.
By the end of my tenure with the NBL, I had gained the confidence and skills to manage game nights independently. I navigated software and graphic creation with ease and, most importantly, communicated with fans in a way that felt genuine and connected. The NBL is one of the fastest-growing sports in Australia, and its dynamic social media presence plays a significant role in that growth. Being part of the team that brings the excitement of basketball to life for fans was an incredibly rewarding experience, and it underscores the power of authentic, timely content in engaging a passionate audience.